Privacy Policy

Privacy Information

Privacy & Cookie Policy

How The Hood collects, uses, stores, protects, and manages your personal data.

Our Commitment

Your privacy matters.

We value the trust you place in us. We take reasonable precautions to protect your personal data from misuse and keep it secure in accordance with applicable data protection laws and regulations.

Personal Information

We may collect information you provide when you shop, register, contact us, or use our services.

Name, title, gender, phone number, and email address.
Home, mailing, billing, and delivery address.
Date of birth, username, password, and account details.
Payment or credit card information where required.

Device & Usage Data

We may collect technical information when you visit our website or use our digital services.

IP address and browser settings.
Browsing records and referring websites.
Real-time geographic location data where applicable.
Internet log information from your device.

Collection

How we collect data.

Personal data may be collected when you interact with The Hood online, in stores, through promotions, or when contacting our team.

Shopping

When you shop at our online or physical stores.

Membership

When you register, use a membership card, or join loyalty programs.

Events & Promotions

When you join surveys, campaigns, events, or promotional activities.

Website & Apps

When you visit our website, mobile applications, or social media pages.

Store WiFi

When you use WiFi services at our stores or events.

Customer Contact

When you contact us in person, by phone, email, or social media.

Purpose

Why we use your data.

We collect only personal data we need for purposes directly related to providing products, services, support, marketing, security, and legal compliance.

Used to support your experience.

Communicating with you.
Verifying your identity and account.
Processing orders, billing, refunds, and delivery.
Handling inquiries, complaints, and customer service.
Conducting customer surveys, events, and analysis.
Improving services, products, and shopping experience.
Meeting legal, regulatory, and compliance requirements.

Orders & Services

We may use your data to process shopping carts, orders, payments, refunds, delivery arrangements, customer service, and account verification.

Analytics & Personalisation

We may analyse customer activity to improve our products, services, website display, and customer experience.

Direct marketing.

We may use your personal information to send marketing and promotional materials about products and services offered by The Hood Limited or The Hood Store.

We will not provide your personal information to third parties for their direct marketing.
You may withdraw consent or unsubscribe from marketing emails at any time.
Hong Kong customers will not receive direct marketing without consent.

Your Choice

Opt out anytime.

You can change your marketing preference by contacting us or using the unsubscribe link included at the bottom of our marketing emails.

EU Customers

Legal basis for processing.

For customers in the EU, we process personal data under lawful bases such as legitimate interests, consent, contractual necessity, and legal obligations.

Legitimate Interests

We may process data to run our business, provide services, prevent fraud, secure systems, and improve customer experience.

Consent

Where required, we will ask for clear consent. You may withdraw consent at any time by contacting us.

Contract & Legal Duties

We may process data when needed to fulfil our contract with you or comply with legal obligations.

Cookies and automated means.

Cookies are small pieces of information stored by your browser when you visit a website. We use cookies to support website features, security, performance, analytics, and marketing.

Cookie types.

Strictly necessary cookies for browsing and secured features.
Performance cookies to understand and improve website usage.
Functional cookies to remember preferences and improve usability.
Advertising cookies to support promotional and marketing activities.

Security

We take reasonable measures to keep your personal data secure, accurate, and up to date, and not retain it longer than necessary.

Required Information

You are not required to provide all requested information, but some services, benefits, account features, or purchases may not be available without it.

Your Rights

Access. Correct. Update. Delete.

You may request access to personal information we hold about you and ask us to correct, update, or delete it. EU customers may have additional rights under applicable data protection laws.

Request Access

Correct Data

Update Details

Delete Data

Data sharing.

We may share personal data only where needed to provide services, process orders, comply with legal obligations, protect our rights, or operate our business responsibly.

Payment and delivery service providers.
Technology, hosting, analytics, or customer service providers.
Legal, regulatory, or law enforcement authorities when required.

Data retention.

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.